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FOR IMMEDIATE RELEASE
November 1st, 2007
FINANCING SURVEY RESULTS SHOW CERTAIN GROUPS MORE LIKELY TO FINANCE HOME IMPROVEMENT PROJECTS
While the majority of homeowners still choose to pay for home improvements with funds from checking and savings
accounts, financing is still a prevalent option.
Portland, November 1, 2007 – ReliableRemodeler.com, a nationwide home improvement and remodeling contractor referral service,
announces the results of their survey on homeowners and financing for home improvement
projects. While overall only 19 percent of homeowners chose to use some form of financing for their project, certain
demographics seemed more likely to finance major work on their home.
Of all the homeowners surveyed 13 percent said they would be completely financing home improvements through a credit card, bank
or other institution. Six percent answered that they would be partially financing their home improvement project and paying the
other part from either checking or savings accounts. The full
survey results can be found on
ReliableRemodeler.com.
“The amount of people who chose to finance is lower than we saw two or three years ago,” commented Eric Doebele, CEO of
ReliableRemodeler.com. “In the past, with the housing market doing so well, more homeowners were likely to take advantage of
their home’s equity to finance their home improvement projects.”
Age played a significant factor in whether or not a homeowner would finance a project. The majority of homeowners who chose to
finance were in their twenties. The older a homeowner was the less likely they were to finance their project. Seventy-five
percent of homeowners aged 60 to 69 paid for their projects from checking accounts and none chose to finance. This compares to 35 percent of homeowners aged 20 to 29 who paid with funds from their checking account and 18 percent who financed.
Women were more likely to finance their projects than men. Twenty-nine percent of women responded that they would be using
financing as part of their payment for their project. Only nine percent of men responded that they would be financing their
project.
Fifty percent of homeowners who chose to finance did so via a credit card with an average interest rate of 8.5 percent. Forty
percent of homeowners chose to finance through a bank or credit union. Overall the average interest rate for those who financed
was 7.9 percent with an average financing term of 10 years.
About ReliableRemodeler.com:
ReliableRemodeler.com is a leading nationwide home improvement contractor referral service working to bring together homeowners
and contractors. To date, the company has matched over 450,000 homeowners with home improvement projects to quality, local
contractors. Besides homeowners, the company targets over 1.2 million home improvement and remodeling contractors in the United
States, providing them access to quality home improvement leads using proprietary matching technologies.
Both homeowners looking to start a home improvement project, or contractors who want to start receiving qualified leads, can
visit our website, ReliableRemodeler.com.
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For information about this press release or about ReliableRemodeler.com please contact:
Paige Thomas
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